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During the core phase of my MBA subjects were studied in isolation, however by the time I entered the peronalised phase interactions between disciplines were more transparent and it was essential to consider all aspects of the business to solutions.
The Advanced Strategy course was a fine example of this and looking at the required components of our Growth Strategy project it is immediately transparent how closely Strategy and Marketing are intertwined.
Growth Strategy project elements;
The Advanced Strategy course was a fine example of this and looking at the required components of our Growth Strategy project it is immediately transparent how closely Strategy and Marketing are intertwined.
Growth Strategy project elements;
- Executive summary of Business Model
- Elaboration of Business Model
Value Proposition/Target Markets
Critical Capabilities
Revenue/Cost Model - Assessment
Competitive Assessment
Demand Assessment
Economic/Financial Assessment - Anticipated Market Dynamics
Adoption Dynamics
Anticipated Competitive Reactions - Summary